Black History Season is Love Camden's three-month-long celebration, marking the accomplishments and valuable contributions of Black individuals across Camden and the rest of the UK. I created a visual identity for their 2023 event, which needed to be appealing, vibrant, and representative of the themes “Celebrating our sisters” and “Black Resistance”.
Brand Identity
Date: September 2023
Client: Love Camden
Collaborators: ChillCreate
I used Vocal Type’s MARTIN font in the wordmark design, a font deeply rooted in black resistance as it was inspired by remnants of the 1968 Memphis Sanitation Strike.
We created a pattern inspired by Ghanaian Kente cloth, introducing an Afrocentric element to the design, using a bright colour palette to tie into the celebratory theme. The pattern was modified to work seamlessly across all the various print and digital assets.
