Sinead Gorey is a fashion brand based in London that draws inspiration from English youth culture and the early 2000s. I created assets for the set design of her 2024 London Fashion Week show, where she showcased her AW24 collection in partnership with brands, Ed Hardy and Steven Madden.
The concept for this project is based on the early 2000's digital age, featuring MSN conversations between Sinead Gorey and her friends and a Windows XP inspired screen saver. I also designed additional set elements, including a newspaper-style poster and
a thank-you note
a thank-you note
Motion Graphics, Editorial design
Date: February 2024
Collaborators: Alice Andrews Studio
& Joseph Boys-Smith
& Joseph Boys-Smith
